In addition to building an email outbound system for the Amplify team, we created two content channels for them to take advantage of this client acquisition channel.
As a new company on the market with established competitors, we created case studies to help lead conversion. Once the interested leads started coming in through the outbound email system, we wanted to make sure the Amplify team has compelling proof of work to show and have the best chance of converting leads into new clients.
In collaboration with Amplify’s CEO, we helped them organize and promote their new webinar series. It featured their previous or existing clients, and explored how Amplify’s product helped the company create a new revenue stream.
We included the webinar invites to outbound email sequences to create an email list of warm leads that the Amplify team can convert over time.
